Programs

Pedal Through Puglia: A Culinary and Cultural Journey.  An Independent Travel Series. Exploring Puglia by Bicycle.

Pedal Through Puglia is a six-part independent television series following a small group of travelers as they cycle across Italy’s Puglia region, staying at agriturismos and immersing themselves in the region’s rich traditions of food, wine, olive oil production, architecture, history, and artisan culture.

The Target Audience: Affluent travelers who are food and wine enthusiasts, cycling lovers, and advocates of slow and sustainable living.

Demographics: Ages 35–65, household incomes of $100,000+, and are considered “global travelers”.

Interests: Culinary tourism, wellness, sustainability, cultural heritage, European lifestyles. They value authentic experiences, “slow travel,” luxury with a purpose, and deep cultural connection.