THE  PRACTICAL ART of  PERSUASION

At PERNA CONTENT we focus on non-fiction stories.  Some stories will inspire, some will entertain, motivate or persuade but our methodology is always the same.  Whether we are creating a documentary film, web content, or a TV commercial we will always define and refine the best thinking and strategy for the project before we focus on content. Creating effective persuasion involves logic and emotion. We will not recommend a particular medium or platform. Instead, we recommend solid thinking.

The point is not to out spend the competition – it is to out think them.

Running with Luci – Documentary Film

Running with Luci is a three-part television series and a 50 minute documentary film.  Six men come together to run one of the world’s most difficult tests of endurance, a 150 mile ultra marathon, self supported, at altitude in the Himalayan Mountains of Nepal in 6-days. They are running to raise awareness for kids who suffer from rare Human Growth Disorders. Running with Luci will have a theatrical and television  release in June 2013. It will be broadcast on NBC’s Universal Sport Channel, Outside Channel and NBC World of Adventure Sports.  Read more…


The Deer Team

The Deer Team is a 3-part television series in development. It is about the incredible story of the US Office of Strategic Services (OSS) in 1945, forerunner of the CIA enlisted the aid and became friends with a group of Vietnamese soldiers to  gather intelligence, rescue downed US pilots and to harass the Japanese army. The leader of this group was Ho Chi Minh and General Giap. This is the story of that friendship. Read more…


Welcome to Lee Maine

Welcome to Lee Maine is a 60 minute documentary film about the smallest town in America to lose two sons in the Iraqi War. It is an unflinching and emotionally powerful film that takes portrays the gut wrenching grief that a small rural American town must come to terms with. Welcome to Lee Maine has had a very successful limited theatrical release and has made it’s broadcast premiere on PBS.
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Vietnam Now

Vietnam Now is a 3-part television series currently in production. This series will explore the past, present and future of contemporary Vietnamese art. These films portray a country on the move as well as a country in great transition. How do artists modernize without losing tradition and culture is a dilemma that plagues Vietnamese of all ages and all walks of life. Although deeply ensconced in the traditions of their country, the artists represented in Vietnam Now are confronting issues of rapid modernization and globalization. Read more…